First of all, there is a cute little bear giving you a wink on this label. Second of all, this is Organic wild Maine blueberry-infused maple syrup, made with berries from Ewing Fruit Farm in Warren. The blueberries have been cooked into the syrup and then filtered out, leaving a subtle, botanical essence behind. Great on the classics like pancakes, waffles, oatmeal, you get it. But….look at that bear!!!!